MAPA DOURO Intelligence
The Marwick · Marylebone · Refresh №09
Brand Health Score
0/100
Considered, but holding short of its ceiling.
−3vs June refresh
4 of 7Position in set
72Set leader · Astwell

Competitive Set · Brand Health

Brand Health Share of Voice
Five dimensions · scored monthly
01
Social Presence
0/100
↓ 6 vs June
02
Digital Presence
0/100
↓ 4 vs June
03
Press & Editorial
0/100
— flat vs June
04
Reputation Mgmt.
0/100
↓ 2 vs June
05
Brand Consistency
0/100
↓ 5 vs June
Beyond the score · the operating picture
Marketing Function Risk
Elevated
Action within 90 days
Cadence, email, search and review response have all softened since Q2.
Share of Voice
0%
Fourth in the set · down 2.1 points over 90 days.
Intelligence Signals · 30d
0
Filtered from 312 raw observations. 9 flagged priority.
Priority28 Aug 2026 · Branded Search
Cardigan House
Branded search volume — searches for “Cardigan House” and close variants — rose sharply year-on-year in August, while the Marwick’s held flat.
+31%
Cardigan · YoY
+0%
The Marwick · YoY
+8%
Set median
Branded search rising without a campaign behind it signals real demand forming around a competitor — and a name the market is beginning to reach for first.
Strategic note · September

The pressure this month is coming from Cardigan House.

Editorial investment, search authority and branded interest are all moving upward together. That combination is rarely accidental — it reads as a property repositioning upward, in lanes adjacent to the Marwick’s.

Ask MAPA · the conversational layer