Selected Work

The work, in context.

Anonymised case studies from completed engagements. Each documents the problem, the approach, and the outcome — in the appropriate degree of detail. Identifying information is omitted by default. Discreet, identifiable references are made available privately, on request, and only to qualified parties.

European hotel group · Brand photography
European Hotel Group · 12 properties Step Two — 2025

Recovering twelve hours a week, without losing the brand voice.

A multi-property group with strong central marketing was producing exceptional content too slowly. The audit identified seven content workflows where AI could take the low-value work off the team’s hands entirely — and three where it would have quietly damaged the brand.

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Members club · Member portrait series
Private Members Club · International Step Three — 2025

A reporting cadence that finally told the truth.

Membership marketing data lived in five places, none of them current. We rebuilt how the team reports on members at each stage of their journey, producing a single weekly view that the executive team now references in every commercial conversation.

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Branded residences · Architectural still
Branded Residences · Pre-launch Step Two — 2024

The Brand Guardrail Framework, before anything else.

A residential developer engaged DOURO before its first marketing hire. The Guardrail Framework was produced first and used to brief the in-house team, the agency network, and the eventual AI implementation — six months before any tool was selected.

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Restaurant group · Editorial table setting
Destination Restaurant Group · 4 cities Step One — 2025

A diagnostic that paused an imminent rollout.

The group was three weeks from signing a substantial AI implementation contract with a generalist agency. The Diagnostic identified two operational risks the proposal had not addressed. The rollout was paused, the scope re-cut, and the eventual implementation was delivered without compromise.

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On Privacy

Identifiable detail is held in private.

Luxury hospitality is a small world. Naming clients publicly is not how serious advisory practices operate in this category — and the clients themselves rarely permit it.

What is shared publicly is enough to demonstrate methodology, scope, and outcome. What is shared privately is shared only with qualified prospects, under appropriate terms, after a first conversation.

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