How it works
Three steps. A natural progression.
Each step is a standalone engagement that earns its place — and each prepares the ground for the next. A first, accessible diagnostic. The flagship audit. Hands-on implementation. You begin where it makes sense for your brand, and never build on ground that hasn't been secured.
i.
Step One
The AI Readiness Diagnostic.
Before investing in AI, understand what's actually slowing your marketing engine down.
This assessment scores your readiness across five areas: team, systems, content operations, reporting, and brand governance. It shows where capability already exists, where gaps are limiting performance, and what needs attention before AI can create value.
The output is a scored assessment and a concise findings report.
What it covers
- Team readiness — skill, confidence, capacity
- Systems and tools — duplication, fragility, AI fit
- Content operations — creation to distribution
- Reporting and data — what is measured, how, for whom
- Brand sensitivity — where AI poses the highest risk
What is delivered
- A pre-engagement questionnaire
- Three to four focused stakeholder interviews
- A scored readiness assessment, five dimensions
- A 10–15 page findings report, brand-specific
- Clear next steps
Timeline2–3 weeks
PricingFrom £1,500
ii.
Step Two — Flagship
The Marketing Transformation Audit.
Designing a more efficient marketing operation, powered by the right systems, workflows and AI.
This audit examines the systems, workflows, reporting, content operations and governance that drive day-to-day performance. We identify where inefficiencies exist, where AI can create value, and what needs to change to improve effectiveness without compromising the brand.
The output is a practical operating blueprint: new workflows, technology requirements, AI opportunities and implementation priorities clearly mapped out.
DOURO's flagship engagement. Not a generic audit or theoretical recommendation. A detailed assessment of how your marketing operates today and a clear plan for how it should operate tomorrow.
Ten standalone deliverables, yours to keep. Together they provide a complete picture of your current state and a roadmap for what's next.
Timeline4–6 weeks
PricingFee subject to application review
iii.
Step Three
Implementation Partnership.
This is where the audit comes to life. We implement the systems, workflows and tools identified in the roadmap, embedding them into the way your team actually works.
What the audit identified as worth building gets built — into how your team actually works, held to your standards, rolled out at a pace you can absorb. You finish with capability that stays in the building, not a dependency on us.
The result is marketing that moves faster where speed serves you, stays protected where it does not, and is owned by a team trained to run it without us. Capability that compounds — not a project that ends.
What is delivered
- Build-out of prioritised AI workflows, tools implementation and systems.
- Process documentation
- Phased rollout with quality and brand checkpoints
- Briefing sessions with the teams
- Strategic and assessment reviews throughout
How it runs
- Scope agreed against the Brand Guardrail Framework
- Depth over breadth — fewer things, done properly
- Built into live workflows, owned by your team
- Limited concurrent engagements
Timeline3–6 months
PricingFee subject to application review
PrerequisiteAudit completed
The Horizon
Retained Strategic Advisory.
Not a formal tier at launch. It emerges naturally from completed engagements — clients who have been through the audit and implementation and want an ongoing external perspective. Someone to call when facing a strategic decision, a leadership change, a rebrand, or a new development that requires independent thinking.
Earned through the quality of the preceding work.
Discuss working together.
A first conversation is exploratory and confidential. The right starting point is determined together.
Get in touch