How it works
Three steps. A natural progression.
Each step is a standalone engagement that delivers value in its own right. Together they form a sequence — from a first, accessible diagnostic, through the flagship audit, to hands-on implementation. None proceed without the foundation of the last.
i.
Step One
The AI Readiness Diagnostic.
A first, honest read of where your brand stands on AI readiness and on the marketing foundations that determine it. Scored across five dimensions: team, systems, content operations, reporting, and brand sensitivity — what you are already doing well, what is missing, and what would need to be in place before any of it touches your marketing.
The output is a scored readiness assessment and a short findings document with the most pressing gaps named and the recommended next move set out clearly. Not a transformation plan. Not a workflow blueprint. The clear, honest read of where your brand stands today, and what would need to happen before any of it touches your marketing.
Some brands complete the diagnostic and act on it independently. Others use it to decide whether the full audit is the right next step. Either path is valid, and the diagnostic is built to make that decision a clear one.
What it covers
- Team readiness — skill, confidence, capacity
- Systems and tools — duplication, fragility, AI fit
- Content operations — creation to distribution
- Reporting and data — what is measured, how, for whom
- Brand sensitivity — where AI poses the highest risk
What is delivered
- A pre-engagement questionnaire
- Three to four focused stakeholder interviews
- A scored readiness assessment, five dimensions
- A 10–15 page findings report, brand-specific
- Clear next steps
Timeline2–3 weeks
PricingFrom £1,500
FormatStandalone or entry point
ii.
Step Two — Flagship
The Marketing Transformation Audit.
Where AI can genuinely serve your brand — and where it cannot — only becomes clear from the inside. The audit is that work, done in full: a measured read of how your marketing actually operates, the opportunities that surface only when you go deep, and the plan for what to change, what to protect, and what to build.
The flagship engagement, and the core of what DOURO does. Not how your marketing looks on paper — how it actually works. Every finding is specific to your brand. Every recommendation is governed by a framework that defines what cannot change. Not a generic report. A plan your business can implement against.
Ten deliverables, each a standalone report yours to keep. Together they form a complete picture — and a clear path for what comes next.
Timeline4–6 weeks
PricingBy application
FormatStandalone, or the foundation for Step Three
iii.
Step Three
Implementation Partnership.
The AI tools and systems identified through the audit as genuinely transformative for your brand and your business — built into how your team works, held to your standards, rolled out at a pace you can absorb. The engagement where recommendation becomes reality.
At the end of the engagement your marketing operates differently — faster where speed serves you, more protected where it does not, and with the team trained to maintain it.
What it includes
- Build-out of prioritised AI workflows and systems
- Brand-specific prompt and process documentation
- Phased rollout with quality and brand checkpoints
- Briefing sessions with the teams
- Strategic and assessment reviews throughout
How it runs
- Step Two finished first
- No implementation without the foundation
- Scope agreed against the Brand Guardrail Framework
- Phased — depth chosen over breadth
- Limited concurrent engagements
Timeline3–6 months
PricingScoped after audit
PrerequisiteStep Two finished
The Horizon
Retained Strategic Advisory.
Not a formal tier at launch. It emerges naturally from completed engagements — clients who have been through the audit and implementation and want an ongoing external perspective. Someone to call when facing a strategic decision, a leadership change, a rebrand, or a new development that requires independent thinking.
Earned through the quality of the preceding work.
Discuss working together.
A first conversation is exploratory and confidential. The right starting point is determined together.
Get in touch