Observations from the work.
Patterns the practice is seeing inside marketing teams at luxury brands. Anonymised. Specific. Sometimes uncomfortable.
The DOURO Letter
A letter, from inside the practice.
A letter for the people behind luxury brands — at a moment when the work around it is changing faster than ever.
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What it is
The DOURO Letter — what we are seeing from inside engagements with luxury brands.
It is not a roundup. It is not a content marketing exercise. It is one observation, one frame, or one question — specific enough to be useful, considered enough to be worth your inbox.
Written by the practice. Read by the people we work with — and a small number who one day might.
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What you'll find in it.
Three things, broadly. Each piece sits somewhere between them. None of them is filler.
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A critical read on AI.
What is being sold, what is genuinely working, what is quietly damaging the brands using it. Plain language. No hype.
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Frameworks we use.
The questions we ask in audits. The categories we apply. Occasionally a piece of how we work — not as content, but because it is useful.
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Who writes it
The Letter is written from inside the practice — by the people doing the audits and running the implementations, not by a marketing team writing about marketing.
That is the rule. If we cannot say it because we have seen it, it does not go in.
— From the practice
DOURO